Sascha L. Schmidt is a professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management. The "Future of Sport" is one of Sascha's key research areas.

He studied economic sciences at the Universities of Essen and Zurich, where he also graduated with a doctorate. At the invitation of Harvard Business School faculty, he worked in Boston as a visiting scholar, after which he joined strategy consulting. After several years at McKinsey, Sascha was appointed director of the ICS research program at the University of St. Gallen and qualified as a professor at the EBS University (habilitation). He then entered into the world of entrepreneurship, building up the activities of recruitment agency a-connect within Germany. In 2011, he returned to academia and founded the Institute for Sports, Business & Society at EBS University. Sascha joined WHU in 2014. In 2019, he was a lecturer at the first MIT Sports Entrepreneurship Bootcamp.