Andreas Heyden
Executive Vice President Digital Innovations
DFL Group

In 2019, the DFL bundled its digital innovations at the central point under the leadership of Andreas Heyden as “Executive Vice President Digital Innovations DFL Group”.
His responsibilities include the strategic orientation of the “SportsInnovation” technology showcase, relevant investments within the “DFL for Equity” financial investment programme and the further development of the “Virtual Bundesliga” eSports competition in terms of content.
Prior to that, he was Managing Director of the DFL subsidiary DFL Digital Sports.

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