Peer Niclas Naubert (37) took up the position of Head of Global Marketing, Digital & Communications at DFL subsidiary Bundesliga International GmbH in Frankfurt am Main on July 1, 2018. Most recently, he was Senior Vice President Market Development at Lagardère Sports, where he was responsible for the development and implementation of internationalization and growth strategies for rights holders in new markets. With a degree in business administration, he supported the National Football League (NFL) and various European soccer clubs in their internationalization activities in Europe, China, Southeast Asia and North and Central America.