Review 2022


The two-day event offered exciting innovations, top-class speakers and plenty of room for exchange for the top decision-makers in the sports business.

1,200 invited guests were able to take an intensive look at the future of the sports business at the SportsInnovation organised and hosted by D.SPORTS, DFL, Spielmacher in the MERKUR SPIEL-ARENA in Düsseldorf. With “Sports-Performance & Technology”, “Broadcast & Content” and “Fan Experience & Stadium”, three major topic areas were the focus of the two-day event on 11 and 12 May.
“Extended Reality or Metaverse are no longer foreign words in any stadium or professional club, but are increasingly becoming part of the strategic orientation and operational work of the players. SportsInnovation impressively demonstrated the high relevance of these topics for the future of our business. We experienced two days full of exciting technological innovations, top-class speakers and a lot of space for exchange,” Michael Brill, CEO of the organiser D.LIVE, summarised SportsInnovation 2022.

„Experience“ Day

After the opening by Donata Hopfen, CEO of the German Football League, and Michael Brill, the first day as “Experience Day ” and was dedicated to the “Innovation Games”. While three football matches took place on the pitch of the MERKUR SPIEL-ARENA, the latest technologies were presented, from live cloud production in the data area to the innovative ecosystem and fan experience of tomorrow. At the end of the official part on the “Experience Day”, the US-company  Slate received the SportsInnovation Award for its tool for the creation and preparation of social media content.

At the big aftershow party on the MS Rhein Energie on the banks of the Rhine and the speakers’ dinner, the focus was on the personal exchange between the participants. “I think we hit the nail on the head with the SportsInnovation. We found just the right mix of networking and experiences at the pitch that you won’t find anywhere else. SportsInnovation 2022 is a great exhibition with innovation leaders showcasing their latest technologies,” said Andreas Heyden, CEO DFL Digital Sports.

„Vision“ Day

Speakers from international sports leagues, clubs, business and science shaped the second day. From the world of sports in the metaverse to stadium innovations that will shape the live experience of the future to global changes in the field of live productions – the “Vision Day” gave the guests an in-depth insight into the same topics that had been the focus of the “Innovation Games” the day before.

A total of 62 exhibitors from 17 countries and 1200 participants made SportsInnovation 2022 a successful event in a unique set-up. At the exhibitor stands in the Business Club of the MERKUR SPIEL-ARENA as well as in the circulation of the lower tier, contacts were made and refreshed, ideas exchanged and innovations presented.







Speakers at SportsInnovation 2022

Charly Classen

Executive Vice President Sports


Nils Franck

General Manager

Little Dot Studios Germany

Luuk Fidgor

Senior Sports Technology Advisor, EMEA


Maximilian Fürst

Teamleiter Spielbetrieb

Hertha BSC

Haruka Gruber

Senior Vice President Media


Skarpi Hedinsson

Chief Technology Officer 

Los Angeles Rams

Steve Hellmuth

Executive Vice President, Media Operations & Technology


Andreas Heyden

Executive Vice President Digital Innovations

DFL Group

Timm Jäger



Robert Klein

Chief Executive Officer

Bundesliga International

Dirk Lueth

Co-Founder & Co-CEO


Dr. Steffen Merkel

Direktor Audiovisuelle Rechte


Patrick Mostboeck

Global Director for Videos & Streaming Products


Peer Naubert

Head of Global Marketing, Digital & Communications

Bundesliga International

Tony Page

President Sport Experience


Shelly Palmer


Palmer Group

Dennis Papirowski

Head of Partnership & Community DACH


Laurent Petit

SVP Products & Solutions 


Michael Reinartz

Director Innovation & Consumer Services

Vodafone Deutschland

Mario Reis

Director of Telecommunications

Olympic Broadcasting Services (OBS)

Alessandro Reitano

Senior Vice President Sports Production


Emmanuelle Roger

Co-founder & CEO

Kai Ruben

Head of Organisation

Borussia Dortmund

Alexander Schlicher

CEO & Co-Founder


Albrecht von Senden

Chief Technology Officer


Maximilian Schmidt

Co-Founder &  Managing Director


Viviane Schmidt

Lead Solution Architect Edge & Data Analytics

HP Enterprise

Stefano Deantoni

Marketing Director

Infront Italy


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