Advisory Board Member- Schuster

Advisory Board Member

Stefan Schuster

Stefan Schuster is a pioneer in digital sports marketing with more than 25 successful years of experience in the industry. As a shareholder and member of the management of Kabel New Media GmbH/AG Hamburg, from 1994 he was centrally involved in the development of a small innovative hot-shop into the first listed multimedia agency. As New Director and Head of Business Development and Sales at FIFA, the world football association he was responsible between 2001 and 2007 for the development of FIFA’s very successful digital media and for the development and distribution of FIFA’s first in-house marketing programme over a cycle of up to four FIFA World Cups. During this time, Stefan was responsible for more than US$2.5 billion worth of sponsorship and rights sales. In 2007, together with his renowned business partner, the lawyer Gregor Lentze (Lentze.Stopper Rechtsanwälte), he founded the consulting company mm sports. For many years, he has also brought his expertise to his roles as strategic advisor to the Deltatre Group and as chairman of the supervisory board of Sportec Solutions AG (a joint venture of DFL and Deltatre).