Advisory Board Member Sascha L. Schmidt

Advisory Board Member

Sascha L. Schmidt

Sascha L. Schmidt is Director of the Center for Sports and Management and Professor for Sports and Management at WHU – Otto Beisheim School of Management in Düsseldorf. He is also the Academic Director of SPOAC – Sports Business Academy by WHU. In addition, he is a member of the Digital Initiative at Harvard Business School (HBS), affiliated to the Laboratory for Innovation Science at Harvard (LISH) and a Research Associate at Emlyon Business School Asia. Sascha is co-author of various sports related HBS case studies and one of the initiators and Senior Lecturer of the MIT Sports Entrepreneurship Bootcamp. Earlier in his career, he worked at McKinsey & Company in Zurich, New York, and Johannesburg, and led the build-up of the management consulting services agency a-connect in Germany. His research and writings have focused on growth and diversification strategies as well as future preparedness in professional sports.

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