Advisory Board Member Alessandro Reitano
Advisory Board Member
Alessandro Reitano joined Sky Deutschland in 2008, took overall responsibility for sports production in 2015 and since September 2021 an extended role within Sky Group where he runs Continental Production Operations. He is one of the main driving forces behind the development of new technologies and innovations in the field of sports production. The first Sky 3D sports production started in 2010, followed by the first UHD test recording in 2012 and the implementation of UHD-HDR in 2020. In 2015 he brought the innovative Free-D technology to Germany, which was used in the DFB Cup Final and the UEFA Champions League Final in 2015. He was also responsible for the first VR live test, which was successfully implemented at the DFB Cup final in 2016 and recently in the first multi camera E2E 5G Broadcast and 5G slicing testing. From the idea to its completion in July 2017, he led the construction of the new Sky Sport HQ broadcasting center in Unterföhring near Munich, which sets new standards in studio technology and efficient and effective production processes. In addition to his role as Senior Vice President Continental Production Operations he also act as Chairman of the Sports Video Group Europe (SVG Europe) since May 2019.