Industry Summit at SportsInnovation: 1,200 top international decision-makers in the sports business meet in the MERKUR SPIEL-ARENA

On 11 and 12 May, 1,200 invited guests gathered in the MERKUR SPIEL-ARENA for SportsInnovation. D.SPORTS is the organiser of the industry meeting for the first time and has organised and implemented the event in cooperation with the DFL (German Football League) and the Spielmacher agency.

“Experience” and “Vision” for the visitors
After the official opening of the fair by DFL boss Donata Hopfen and D.LIVE CEO Michael Brill, the first day was dedicated to “Innovation Games”. While teams played live football matches against each other on the pitch of the MERKUR SPIEL-ARENA, the latest technologies were presented to the guests in the stands. Through the live application of the innovations to the game, the guests were able to experience the technological innovations at first hand. The content covered the topics “Sports Performance & Technology”, “Fan Experience & Stadium” and “Broadcast & Content”. In addition to the innovations, the focus at the after-show party on the MS Rhein Energie was on personal exchange, which many people had to do without recently due to corona.

On 12 May, speakers from international sports leagues, clubs, business and science gave insights into the latest developments and trends in the three major subject areas that were also the focus of the “Innovation Games”.

Michael Brill, CEO D.LIVE: “Extended Reality or Metaverse are no longer foreign words in any stadium or professional club, but are increasingly becoming part of the strategic orientation and operational work of the players. SportsInnovation impressively demonstrated the high relevance of these topics for the future of our business. We experienced two days full of exciting technological innovations, top-class speakers and plenty of space for exchange in the MERKUR SPIEL-ARENA. With 1,2000 visitors, the event was fully booked and the atmosphere was excellent. A big thank you to our colleagues from the DFL and Spielmacher who, together with our team, planned and executed this event at the highest level.”

Martin Ammermann, Executive Director Sports Major Events at D.LIVE: “We succeeded in bringing together the top international decision-makers from the sports business at SportsInnovation. The resulting cooperations will have a trend-setting influence on our industry in the coming years. The fact that we, with D.SPORTS as the organiser, are at the centre of this exchange will help us in the future to further position ourselves as an innovative top location of the sports industry. I am pleased that together with our partners we have been able to set new standards with SportsInnovation – both nationally and internationally.”

Andreas Heyden, CEO DFL Digital Sports: “I think we have hit the nail on the head with SportsInnovation. We found just the right mix of networking and experiences at the pitch that you won’t find anywhere else. SportsInnovation 2022 is a great exhibition with innovation leaders showing off their latest technologies.”

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D.LIVE GmbH & Co. KG
Marcel Ortmanns – Manager Sports Communication
T +49 (0)211 / 15 98 – 16 16

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